"Do You Believe in Now?" (No)

For any new readers of Pride of Detroit, click here to register an account that allows you to leave comments, write FanPosts, or add FanShots to this blog.  Well, what are you waiting for?  Join POD today!

I don't know if any of you have noticed, but the Detroit Lions have a commercial airing on various TV stations right now advertising season tickets.  Maybe I just haven't realized it in the past, but as far as I know this is the first time the Lions have actually had a commercial to get the word out on season tickets.

So far, the commercial has been on stations such as ESPN, Fox Sports Detroit, and I believe I even saw it on CNN as I was flipping through the channels.  The first two make sense as the Lions are targeting sports fans in the Detroit area.  CNN?  Well, I'm not exactly sure who the Lions are targeting on that channel.

Anyways, the commercial led me to believe two things: 1) The Lions must be having trouble selling season tickets, and 2) They really need to invest in a better marketing department.

The first realization comes from the fact that I haven't seen the Lions really make a strong push for the sale of season tickets.  In the past they have done a nice job of selling their season tickets as people still show up despite the constant mediocrity.  So why would this change for 2008?  Since the economy sucks, especially in the Detroit area and in Michigan as a whole, people are less likely to spend money on sporting events.  On top of that, the Lions raised season ticket prices for the 2008 season, making people even less likely to buy them.

I don't know if the Lions are in fact having trouble selling tickets, but if they weren't there would be no reason to have a commercial advertising them, so I'd say it's safe to assume that sales aren't exactly through the roof.

Moving on to my second point, the commercial itself is total garbage.  After a small highlight package airs with some stereotypical dramatic music and the catcphrase "Do you believe in now?" is put on the screen, Rod Marinelli is shown and talks about how it's all about right here right now.  If the Lions were looking for an honest answer from their fans regarding the catchphrase, I believe most of us would say "no."  I would believe in now but the Lions simply haven't given me a reason to.

So, my advice to the Lions is that if they are having trouble selling season tickets thanks to their increase in prices and the failing economy, they ought to come up with a better commercial.  And if they can't do that, well they at least ought to come up with a better catchphrase, because I laugh everytime I hear it.

UPDATE: Here is the commercial:

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join Pride Of Detroit

You must be a member of Pride Of Detroit to participate.

We have our own Community Guidelines at Pride Of Detroit. You should read them.

Join Pride Of Detroit

You must be a member of Pride Of Detroit to participate.

We have our own Community Guidelines at Pride Of Detroit. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9341_tracker