More Images of Lions' New Logo, Uniforms
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For an updated look at the new logo and uniforms, click here.
A reader sent me a couple pictures that include what appears to be a style sheet of the Lions' new logo/uniforms and a clearer looking version of the new logo. First, the style sheet (click to enlarge):
The above picture confirms what the logo looks like and also gives us a peek at the new uniforms, which are basically the same as the ones worn since 2003. The only noticeable difference is the striping on the pants. Right now it is a double stripe of blue with white in the middle. The new pants appear to fill the entire stripe with blue and outline it with white and black. On that note, it is worth pointing out that although the black jerseys are gone, the color black is still present in the Lions' logo and uniforms. In fact, it specifically says in the above image that "[t]he black outline must never be removed from the logo, even when it is not visible on a dark background."
I also want to point out that the color silver doesn't appear to have shown up correctly in the above image. I was thinking the helmets were going to be white at first, but then I looked at the color guide and saw that silver didn't show up down there, either.
The other image sent my way is from the forums on Sportslogos.net and is a high resolution version of the new logo compared to the old one. A user from that forum "vectorized" the new one, and it looks like a dead-on representation of the logo on the toy tractor trailer and in the image posted above.
It will be odd seeing a meaner looking Bubbles next season, but like I said yesterday, it is an improvement in my book. I also like the new "Lions" styling (seen in the first picture), though it will be hard to part with the previous version that has been around since 1970.
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Comments
They Look Good
I love the new logo, nicely updated and looks a hell of a lot tougher. Uniform-wise, it’s good that little has been changed because I always liked our uniform.
by Hyperion Ecta on Mar 25, 2009 6:38 AM EDT reply actions 0 recs
Lose The Black Trim!
Nice update to this classic logo but the black trim reeks of the Millen Era.
by frayway on Mar 25, 2009 7:33 AM EDT reply actions 0 recs
The Black trim.
Yea, it reeks of the Millen Era.
However, it does set the logo off, so it is only one of the VERY FEW things Millen got right. Maybe the only think he got right.
by MGLion on Mar 25, 2009 12:39 PM EDT up reply actions 0 recs
I like it too
I was kind of worried when I saw some of the pictures from the contest winners, but I think they did a pretty good job with this.
by mrcooms on Mar 25, 2009 8:43 AM EDT reply actions 0 recs
Awesome
Cant wait to get my Stafford Jersey.
by proud to bleed light blue on Mar 25, 2009 8:48 AM EDT reply actions 0 recs
Nice
I’m gonna get the Crabtree throwback when it comes out.
by BIGWalt2990 on Mar 25, 2009 8:59 AM EDT up reply actions 0 recs
Will they start wearing these this fall, or in 2010?
by n4ry4 on Mar 25, 2009 9:07 AM EDT reply actions 0 recs
Speculation
I think with the 09 on the jerseys that it will likely be the 2009 jersey
by GTlions on Mar 25, 2009 12:09 PM EDT up reply actions 0 recs
I thought it would be strange to release the 2010 jersey and logo this early, but isn’t there a rule that teams have to submit a new logo/jersy design to the league really early before they can start using it?
by n4ry4 on Mar 25, 2009 1:51 PM EDT up reply actions 0 recs
Love it
It will be strange, the logo has been the same since I was born. I have a Lions Logo Flag hanging in my Man Den, I will have to replace. Hey Sean, whats the rule with multi color uniforms? Can the Lions away jersey be Silver, and not break the regulations? Never been a fan of our away jerseys. The Silver helmet, and white uniform always have clashed in my humble opinion. But I love the silver, and would hate to lose it.
When angry, count four; when very angry, swear. ~Mark Twain, Pudd'nhead Wilson, 1894
by Leapin Lion on Mar 25, 2009 9:17 AM EDT reply actions 0 recs
much relieved
I like the new logo too. Thank God they didn’t go for a radical new look. I am very relieved.
However, I am not going to buy any new apparel until they win a game. I encourage others to follow suit.
by birdseed on Mar 25, 2009 10:39 AM EDT reply actions 1 recs
Yeah, the new logo is great. It definitely keeps the traditional vibe while also making it more contemporary. Nicely done.
by oaklandgg on Mar 25, 2009 10:53 AM EDT reply actions 0 recs
birdseed
I have a feeling we’ll buy whatever apparel that apeals to us, but the H-Blue doesn’t look good on me. But I doubt i’ll buy anything but the wallpaper for my cell phone, at least for a little while.
When angry, count four; when very angry, swear. ~Mark Twain, Pudd'nhead Wilson, 1894
by Leapin Lion on Mar 25, 2009 11:02 AM EDT reply actions 0 recs
Deadspin
You guys gotta check out the Deadspin comments on the new logo. Some of them are pretty funny. Of course, most Deadspin commenters are complete assholes, but they are pretty funny.
http://deadspin.com/5182590/new-lions-logo-23-percent-more-fierce-should-result-in-super-bowl-title
download my minimalist tigers wallpaper here
by explosivo2k2 on Mar 25, 2009 11:35 AM EDT reply actions 0 recs
HAHA
Wow
Check out Pride of Detroit, SB Nation's Lions Blog
by Sean Yuille on Mar 27, 2009 10:23 AM EDT up reply actions 0 recs
I’m still on the fence. I like it, but I do love the classic look too.
by nuftjedi on Mar 25, 2009 12:54 PM EDT reply actions 0 recs
blame it on roid rage?
Looks like Bubbles went on a diet and got a mean streak….I blame the roids….but, whatever the method, that kitty is ripped….
by ahtrap on Mar 25, 2009 12:58 PM EDT reply actions 0 recs
my thoughts
I don’t post much on here, but I check it regularly… I’m a 32 yr old graphic designer in Chicago, but grew up in Detroit and have been a lions fan my entire life (unfortunately)
When I see these new changes as they are leaked, I have to ask myself… who did this. I’m really hoping these are rough drafts, but since it was leaked by NFL.com I have to believe this is a credible change.
At first glance I was happy to see a modernized version of a logo I loved, then I blew it up and saw how it was done and was not happy at all.
Here are some of my issues:
1. The new lion mouth looks more like a can opener than a mouth with teeth.
2. The mane looks like a bad hair day with cow licks sticking up in random spots rather than a flowing mane
3. I don’t mind the accent marks on the lions body logo as a whole except for the two lines moving away from the mouth look like modernized drool… if they left them off I’d probably like it more.
4. I hate the new typeface, I like the notches in it, but the movement of the lines seems more female and slightly 90’s to me, not modern enough, and not testosterone driven at all. If it was the Lionesses, I’d be ok with it… like if this was a WNBA typeface, it works.
5. I really, really hate the new numbers, everything I said in number 4 doubled.
6. I just noticed that the hind foot looks more phallic than before too… that’s not good.
I guess there’s rules about not letting outside designers work on new logos, and I’ve seen a lot of bad ones suggested. I personally would love to work on it, but that’s never going to happen… I was really hoping they wouldn’t screw this up and I’m afraid they just did. There is no way I’m buying any new Detroit Lions stuff, if this is the new look.
Ok, I’m going to be depressed the rest of the day now, go ahead and bash what I’ve said if you want, it’s just how I feel as a professional and a fan. I now have to decide if this is bad enough to finally stop being a fan of this team. It just might be…. funny how 0-16 wasn’t enough, but this just might be.
by FeelingBlu on Mar 25, 2009 6:28 PM EDT reply actions 0 recs
FeelingBlu, I can understand your opinion about the new logo but I don’t understand how you can give up on a team if they change their look a little. If you’ve stuck with them for 50 years of mediocrity then how could this relatively minor change make you lose your passion. I hope you decide to stay onboard.
by Hyperion Ecta on Mar 25, 2009 6:50 PM EDT up reply actions 0 recs
the hind foot looks phallic?
What about the original tail. That looks more phallic to me than anything else on the logo.
by giggy09 on Mar 25, 2009 6:57 PM EDT up reply actions 0 recs
an opinion, not a good one.
You’re a graphic designer, in other words you’re an artist…sorta. Of course you’ll critique another persons work. I like everything about the new logo, especially the "open a can of woop * " mouth.
by BIGWalt2990 on Mar 25, 2009 7:31 PM EDT up reply actions 0 recs
i wouldn't have noticed it...
but now that you mention it the hind foot does look strikingly similar to a phallic symbol… it’s funny how they accentuated the vagina, as well… lol…
i’d have to say this is an improvement overall, however… and i disagree with you; i actually dig the new typeface and numbers…
by BriansLions on Mar 25, 2009 10:43 PM EDT up reply actions 0 recs
FeelingBlu
I for one am a huge fan of the modifications. But, I remember your posts when this issue first popped up. Can you post your version again? I have stared at this for some time today, and I hope this will be a passing phase, but the head kind of looks like a wolf. Hope i’m mistaken with this.
When angry, count four; when very angry, swear. ~Mark Twain, Pudd'nhead Wilson, 1894
by Leapin Lion on Mar 25, 2009 7:06 PM EDT reply actions 0 recs
Now that you mention it
The head could use some work to make it more like a Lion.
Check out Pride of Detroit, SB Nation's Lions Blog
by Sean Yuille on Mar 25, 2009 8:05 PM EDT up reply actions 0 recs
Second that . . .
I really thought that it looked more like a panther than a lion, but I don’t know how you convey the difference between a Lion and a Panther head from a 2D side view like that. Maybe you do it by making it look like and inkblot test.
by TennesseeYooper on Mar 25, 2009 8:24 PM EDT up reply actions 0 recs
They probably need to add more lines to his head
To make it look like a mane.
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by Sean Yuille on Mar 25, 2009 9:28 PM EDT up reply actions 0 recs
new uni's
not bad. i wouldn’t mind seeing a honolulu blue helmet to go with the blue uni’s with some solid blue pants. im in favor of nixing the black outline in favor of the old blue white and silver color scheme.
by big smoove on Mar 25, 2009 8:55 PM EDT reply actions 0 recs
Joy/Relief/Etc.
This makeover might not be absolutely perfect, but it’s WAY better than anything I saw proposed. Most non-Lions fans are asking why the Lions bothered because it still screams “Lions”—which to me is perfect. The logo is the same, just much much better. The new LIONS font is a huge improvement over the old Rhinestone Cowboy letters, which were always a visual non-sequitur.
I have a minor issue with the uniform: I don’t like the numbers being rounded off like that, the angular numbers looked more classic. However, the rounded stuff looks a little ‘cleaner’ to the eye, so I see what they were going for. Until I see it stretched over pads on a real live player, I’ll refrain from pounding on the table.
Peace
Ty @ The Lions in Winter
http://thelionsinwinter.blogspot.com
by ty@thelionsinwinter on Mar 25, 2009 10:18 PM EDT reply actions 0 recs
I love it!!
These are great. I was so afraid they were going to completely revamp everything and ruin it. I realize we havent had a tradition of winning around here, but we are one of the oldest franchises and Im glad they stayed with the traditional colors and logo(only way better)
Let Denver and New England and Tampon Bay change all they want, they havent been around as long as we have.
Im on board. Now I cant wait to see how they look in action, especially if we can get a new #59 in the draft! I’ll be the first one in line for a new jersey.
by rexdog on Mar 25, 2009 11:21 PM EDT reply actions 0 recs
Hey guys...
Do yourself a favor and google lions logo, click on the images tab, and see how many logos out there are bad, or worse than the Detroit Lions logo it…. it’s basically most of them…. with a few exceptions…. here’s one I like, but it can’t be used because someone else paid a good designer to do it first….
http://images.google.com/imgres?imgurl=http://www.designfirms.org/images/portfolios/big-3301.jpg&imgrefurl=http://www.designfirms.org/portfolios/view/8697/sethjoseph-26-co-llc/green-lion-logo-design/3301/&usg=__nmq_0ICC9YXNLHV-Mv76O0kUn40=&h=314&w=400&sz=117&hl=en&start=63&um=1&tbnid=Wt6cja3dXzg1tM:&tbnh=97&tbnw=124&prev=/images3Fq3Dlion2Blogo26ndsp3D2026hl3Den26sa3DN26start3D6026um3D1
Anyway, as bad as it is, I’m thankful it’s not as horrid as 80% of the lions logos out there…. that said… the Typeface and numerals need to be changed ASAP…. they are horrid.
by FeelingBlu on Mar 26, 2009 5:23 AM EDT reply actions 0 recs
Lions Logo History
http://www.sportslogos.net/team.php?id=170
Check out this webpage. Shows the history of the Lions Logo.
by MGLion on Mar 26, 2009 10:08 AM EDT reply actions 0 recs
What happened to just putting a huge “L” for lions on the front of the helmet? I thought they were going with that.
by MajorTom on Mar 26, 2009 1:46 PM EDT reply actions 0 recs
Old logo was a running lion--not a leaping lion . . .
Just ask the ESPN graphics dept—who have put the old lion logo on its feet with his free paw menacing for years. But somewhere along the way, the Fords let it become a " leapin’ " lion & so it goes. The old logo clearly has become such a “problem” that this had to happen—but like the Jets, Giants & Chargers, Detroit had—and still has a very cool vintage logo. Lewand could have spared us this stunt while breaking clean from 0-16 by reviving the vintage / Egyptian lion with the blue / silver vertical stripes & putting it on a helmet. But no, they’ve shrunken the feet into a Warner Bros cartoon while they’ve generally left the paws from ‘Bubbles’ in place ! In fact, with Millen’s only legacy : the black outline, painfully forced into the redesign—it still looks like Bubbles ! ! !
As I said before, the City of Detroit is unique in that all four of its major pro sports teams have extremely cool logos—and being one of Amrerica’s early professional sports town has an actual historic legacy.
The “new” logo still looks like Bubbles—and the new typeface is totallyl Arena League.
ps. I WAS ready for new type-face, by the way. The old Barnum & Bailey Circus font always bugged me. Maybe they’ll fix that next year after they succeed in not losing all sixteen games . . .
by grizzly adamah on Mar 27, 2009 7:23 PM EDT reply actions 0 recs
Not buying it
This is not the uniform. I know it looks official. And, I expect that this is one of the mock ups that they drew along the way. I do believe that the logo is what you see. I am also slod that the basic color scheme has not changed. But, I do believe (because i want to believe) that the actual uniform of dramatically different than it has been. Why else would Grady Jackson choose to say “I like the new colors”. There is really no explaination for that, if this is the uniform. I just does not make sense. I like the logo, and I believe that IS it. From a disatnce though, it has the same problems as the original bubbles. (it’s fairly non descript) But, I am behind it for sure. I would say, wait until Stafford holds up the new jersey before you are convinced, because it’s just not adding up.
by babysteps on Mar 28, 2009 8:35 AM EDT reply actions 0 recs
The uniform in the picture fits the description I was given by someone who saw them
I also got images from the same person of the new logo a couple weeks ago, and they are exactly the same as the ones that have leaked out recently.
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by Sean Yuille on Mar 28, 2009 4:05 PM EDT up reply actions 0 recs
Is that lion castrated or what?
I guess the lion isn’t all that “manly” since it doesn’t have a Winky! Lame.
by CheeseWhiz on Apr 21, 2009 4:43 PM EDT reply actions 0 recs




















