The Detroit Lions will hold a press conference Monday, April 20 at 12:30 p.m. inside Dunham’s Sports in Madison Heights to unveil the team’s comprehensive new brand that includes a new logo, new uniforms and other branding elements. Lions President Tom Lewand will lead in the announcement of the Lions’ new brand.

Lions K Jason Hanson, WR Calvin Johnson, RB Kevin Smith, C Dominic Raiola, and LB Ernie Sims will participate in the introduction of the team’s new uniforms to the public.

Emceeing Monday’s event is Jay Towers who is a morning host for the Lions’ flagship station, 97.1 the Ticket, and a broadcaster for WJBK-TV FOX 2.