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Lions' State of the Team Address Featuring Jim Schwartz

A reader who works with the Lions via a sponsorship received a letter from the team and passed it along to me.  It apparently is the Lions' 2009 "State of the Team" address, and it features Jim Schwartz.  It sounds like it was also mailed out to season ticket holders based on the last two paragraphs.

Here is a text version of the letter:

Since becoming head coach of the Lions nearly four months ago, I have been extremely encouraged by what we've been able to accomplish so far this offseason.

For starters, we were able to put together an exceptional coaching staff, led by our two highly-respected coordinators--Scott Linehan and Gunther Cunningham.

I have also been extremely pleased by how our returning veteran players have responded to the offseason program, mini-camps, OTAs and our new coaching staff.  At our first team meeting I told our players that we--both players and coaches--have to prove ourselves to each other.  So far, our returning players have embraced both the challenge and opportunity to do just that.

We also improved our roster by adding quality veteran players like Julian Peterson, Philip Buchanan (sp), Bryant Johnson, Anthony Henry and Larry Foote.  And our scouts and personnel department did a tremendous job preparing us for the 2009 draft; one I sincerely believe will provide huge dividends for years to come.

I've also been encouraged by you--our fans.  Your passion for this football team is undeniable.  I have seen it and lived it every day that I have been on the job.  This type of passion and support tells me just how important the Lions are to this community, and it also underscores the obligation we have to produce a winner for our fans.

Please don't underestimate how vital you are to the success of our football team.  You can help create the greatest home-field advantage in the NFL at Ford Field and that can be the difference between winning and losing.

So as we continue to work each day and build a football team that you can be proud of, I would personally like to thank each of you for your past support of the Lions and encourage you to be there again at Ford Field this season.  Your support in the stands will undoubtedly help us be successful on the field.

Jim Schwartz

P.S. - I hope all of you like our new logo as much as I do.  Our players love it!

And here is an actual image of it (click to enlarge):

Lionsletter_medium

The reader who sent this to me said he's never received a letter like this before, so it's nice to see that the team is actually reaching out to the fans.  After last season, they need to do everything humanly possible to repair/maintain the relationship between the team and fans, and although winning is the ultimate solution to any problem that exists, a letter like the one above is a nice gesture in the mean time.

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Thanks to the reader that shared this with Sean.

And thank you Sean for posting it.

by Runnin' Rebel on Jun 2, 2009 1:46 PM EDT reply actions  

Awesome!

+1.

Anyone who says this franchise is still the same one that slogged through the 70s and 80s thinking only of profitability is wrong.

Peace
Ty

http://thelionsinwinter.blogspot.com

by ty@thelionsinwinter on Jun 2, 2009 3:37 PM EDT up reply actions  

+1

This guy seems to be twice the man Marinelli was….if he is as good as I think he will be, we are going to SHOCK the world. Maybe not this year or next, but soon. I never thought I would live to see the Lions win it all, but my gut says that it is going to happen soon.

by KDawg on Jun 2, 2009 5:50 PM EDT up reply actions  

is it just me, or is the text on that letter not well aligned to the page or the Lions logo (slanting slightly downward to the right)?

Interesting letter, in terms of the outreach…precious little of that for the fans in recent times…

by ahtrap on Jun 2, 2009 2:13 PM EDT reply actions  

i think it’s just you… looks fine to me.

Love the letter, Jimmy. Let’s finally turn this franchise around

by calvins got a job on Jun 2, 2009 2:20 PM EDT up reply actions  

working too hard, eyes need a break, I guess…

by ahtrap on Jun 2, 2009 2:26 PM EDT up reply actions  

if ti was slanted, I just figured it would be due to the transfer from the original doc to the png format….

wasn’t intending to cast doubt on the Lions ability to send out a professional looking letter…

in past years, maybe, but hey, there’s a slight bit of optimism blowing around these parts these days…. :)

by ahtrap on Jun 2, 2009 3:35 PM EDT up reply actions  

slanted due to scanning.

I get documents slanted all the time when I scan them. Nothing to worry about.

I do like the direction Meyhew and Coach Schwartz is taking the Lions.

by MGLion on Jun 2, 2009 5:02 PM EDT reply actions  

It's after 5pm in Lions Country

EVERYTHING looks slanted to me!!! The golden, crystalline stream of Beam is flowing nicely while I watch my tomato plants grow. Evaluating Schwartz and Mayhew is easy, but not without a look at recent (post Barry Sanders)history. I drank no Kool Aid when Morningwood was hired. I knew from the start that this was a farce. When the wind is blowing hard through my bedroom window, and I fart in bed, I can still smell the fart. Mmmmm. Warm ones. Don’t take the wind, Marty, unless it’s mine.
    I DID drink the Blue Kool Aid when Mooch was hired, put together a decent staff, but was not allowed to really coach. Sorry for Millen, Coach. And then, when Sgt. Rod was hired, I let myself become excited again. Brought in Super Bowl winning players from the Tampa Who? systems, and a coaching staff that could only coach a ‘hot and ready’ through the drive through to keep his stuff warm while he drove home. Sip sip, choke choke. Blue stuff out of my nose.
   Now, after all the smart moves being made this year, as a Lions fan, I am still as parched as a horny toad with no blood left in his eyes. There’s a whole keg of icy cold Blue Kool Aid sitting right in front of me, and after the hirings of Coach and his staff, the draft, and FA signings, I’m in the mood to chug like a beer bonger. But for now, it’s ALL done on the field. I’ll stick to Beam and caffeine free Pepsi Zero. Try it sometime. Dinner is home made Coneys and Jullienne potatoes. Onions and cheese ALWAYS make me fart. NEVER go against the wind, especially if it’s mine.

BEAM ME UP, SCOTTY!!!! GO WINGS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1

by dylan415 on Jun 2, 2009 6:37 PM EDT up reply actions  

Disgusting

But funny nonetheless…..

by KDawg on Jun 2, 2009 7:41 PM EDT up reply actions  

Thanks

Thanks Dawg, for the compliment, but cr and you, read deeper guys. A little humor, a little history, and a lot of Lions optomism. My toungue isn’t blue again yet, but I am definitely looking forward to it. Try Beam and Coneys. Mmmm. Snifffff. Warm one. Don’t even tell me you guys don’t love to rip one from time to time. No one here will believe you. Millen gone, smell that. I LIKE IT!!!!!

by dylan415 on Jun 2, 2009 9:27 PM EDT up reply actions  

You okay, dude? Some strange stuff here.

I think you like your “own brand” a little too much. That ain’t right.

by DrewsLions on Jun 2, 2009 11:36 PM EDT up reply actions  

+1

I think he’s trying to be funny, but I guess I just don’t get his humor.

Pride of Detroit, SB Nation's Lions Blog

by Sean Yuille on Jun 3, 2009 11:42 AM EDT up reply actions  

Com'on Sean and Drew

Read my earlier post on this page. A little blend of sophisticated and sophmoric humor, and you Jethros don’t get it? Wow, you guys must be narrow minded and young.

by dylan415 on Jun 4, 2009 11:35 PM EDT up reply actions  

Oooh

I would be very happy to have Marquand Manuel and Louis Delmas in the backfield.

by Nate D. on Jun 2, 2009 11:31 PM EDT up reply actions  

Wow... didn't see this one

Man, Schwartz and Co. are really going at it. I feel it, boys. I don’t want to say it out loud yet… but I feel it changing. We might be in for some exciting years ahead.

by DrewsLions on Jun 2, 2009 11:34 PM EDT up reply actions  

I'm halfway there

The other half will come when I see some wins on the field. It’s great to see this sort of thing happening with our team.

2009 = The start of the Lions Golden Age (We hope).

by Hyperion Ecta on Jun 3, 2009 2:49 AM EDT up reply actions  

the letter

hope springs eternal in these parts, especially with all of the bad football that has been crammed down our collective throats. i really hope that all the moves in the offseason and in the draft work, but as a long time lions fan, all ive ever wanted from this team is to be competitive and to show some heart.

the toughest part of being a lions fan has been having to hear excuses year after year as to why this team cannot do simple things that other professional teams can do, like tackle, cover, block, make crucial third down plays, stop crucial third down plays, and make adjustments when things go awry. why in the offseason do we continue to draft and bring in players that cant seem to get it done. why do we not hold on to good coaches, and keep bringing in coaches we end up having to fire in two to three years. how is it that teams that used to be awful (rams, bucs, colts, patriots, seahawks, and now the cardinals) have managed to turn their teams around to win or play in super bowls, while we continue to flounder.

but i think the toughest question of all is why do i continue to endure the ridicule that comes from supporting this team time and time again

jim, if you really want to do something for us, just give us something we haven’t had in this town for quite a while.

give us something to look forward to on sundays.

by big smoove on Jun 2, 2009 9:40 PM EDT reply actions  

hook line & the proverbial sinker...

as if i wasn’t excited enough…now i see this…how to give a guy a shot of adrenaline…man i need me some football. all this has such a good feel to it with no “yeah but there’s ____ over there” strings attached kind of excitement.
thank you jim
thank you lewand & mayhew
thank you reader
thank you sean

i look forward to the pain i know is coming in our schedule…but i am excited

by londonlion on Jun 2, 2009 11:10 PM EDT reply actions  

and while we're at it...

at this point why not go get greg ellis too. lets just cap off the best off season i can remember since barry the great was drafted.

by londonlion on Jun 2, 2009 11:11 PM EDT up reply actions  

That would be awesome

We need Greg Ellis….we could put him back at DE where he belongs and he could go back to sacking the QB like he was before they moved him to OLB.

by KDawg on Jun 3, 2009 12:50 PM EDT up reply actions  

seriously

it would top off this already great off season…put him on the left side & let peterson rush behind him?! wow. i know this seems greedy…but with all the moves they’ve already made…why not get one more from Dallas & see who has the better year…now i know that is getting cocky…but it is conceivable. Dallas d last year was avg at best. and the o w/ only roy as a reliable wr…lol. i’d love to see ellis & henry get their kicks out of the lions beating up on dallas.

by londonlion on Jun 3, 2009 10:12 PM EDT up reply actions  

I see Dallas...

crashing down in glorious flames this year. Romo will show he just can’t hack the pressure in Big D and I think you are right… it’s more than possible that Detroit could get a win or two more than Dallas. It would make my year….

by DrewsLions on Jun 4, 2009 8:08 AM EDT up reply actions  

Alright

Finally tired of madden 09 enough to get back here and talk some real football. Like to see this kind of thing coming from the coach. I’m keeping my optimism guarded but I’m sure that’s the consensus round these here parts.
I was kinda wondering what homefield advantage would mean this year cuz really…it’s been a joke for the past few years. Stuff like this is good to see.
and fyi. I got my lavender crushed velvet suit out of Halloween storage so I could pimp out and bring in some “un-official Lions cheerleaders” After game “autograph” sessions will be available for 200 an hour. My pimp hand is strong.

by MattyZ on Jun 2, 2009 11:57 PM EDT reply actions  

It was mailed to both current and former season ticket holders

my pops is a former and received that exact letter. if that clears up anything.

by BtotheLT on Jun 3, 2009 12:29 AM EDT reply actions  

Thanks

I assumed it was something like that.

Pride of Detroit, SB Nation's Lions Blog

by Sean Yuille on Jun 3, 2009 11:42 AM EDT up reply actions  

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