Covering the Coverage: A Look at How ESPN and NFL Network Covered the Draft
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The last couple of years I have watched NFL Network more and more and ESPN less and less for coverage of the NFL Draft. I have been moving away from the Worldwide Leader because of a number of their faults, but I have been moving towards NFL Network because their coverage is really as good as it gets. From the Senior Bowl to the NFL Combine and ultimately to the NFL Draft, Rich Eisen and the gang just do a superior job when it comes to covering these events.
This year especially confirmed for me that ESPN needs to do something to fix its draft coverage. My positive thoughts on NFL Network aside, every time I flipped on ESPN during the first two days of the draft just to see what their coverage was like, I was treated to low-value production. For example, during the first round of the draft I checked to see what ESPN had to say about a certain pick, but instead of listening to analysis I got to watch Chris Berman spaz out over the wrong camera shot being aired. He looked visibly angry and kept motioning for the camera to pan left before realizing he was supposed to say something. Another example of this was when Tom Jackson's microphone apparently stopped working. He kept motioning for somebody to fix it while two people next to him were talking. For some reason Jackson was in the shot the entire time, which was just really awkward.
Occasional mix ups with the wrong shot are far from the only problem ESPN had with its draft coverage. For starters, as hinted at, Chris Berman is just a terrible host. It seems like he doesn't have a grip on how the draft should be covered now a days and is beyond unsmooth, especially compared to NFL Network's Rich Eisen. What's worse, ESPN plays up this whole Mel Kiper/Todd McShay battle that turns into nothing more than an "I'm right, you're wrong" argument. Personally I couldn't give a damn who is right; I just want to listen to analysts break down the players without being force-fed their agenda about making themselves look better.
On NFL Network, Mike Mayock has a tremendous knowledge of the players and simply worries about breaking them down rather than winning arguments. Also, the addition of former player and current operator of DraftNasty.com Corey Chavous was great, because he was able to break down players with specific examples from specific games, even for players in the seventh round. When you add in the fact that Texas head coach Mack Brown was on the set all day long on Saturday to provide insight from a coach's perspective, it was just an all-around solid broadcast, even though Mike Mayock was sidelined after losing his voice.
I will give ESPN some credit for their Saturday broadcast, which featured Trey Wingo, Ron Jaworski, Mel Kiper, and Todd McShay on the main set. With Wingo hosting, which he does nearly every day for NFL Live, the broadcast was just much smoother and had no moments where you cringed over how low-rate the production was like with Berman captaining the main set. What's more, the flow between Jaworski, Kiper, and McShay was great and there were fewer moments between Kiper and McShay where analysis just turned into an argument, partly because Wingo was a much better host and facilitated discussion in a much better way.
As you can tell, I love NFL Network's coverage of the draft and am not a fan of ESPN's when their "A" crew is there, which was Thursday and Friday this year. If I were in charge of producing ESPN's coverage, the first thing I would do is get rid of Chris Berman. Wait, no, that's the second thing I would do. The first thing I would do is put an embargo on Matt Millen coming anywhere near ESPN's draft coverage, and if I could I would make sure he stays off the channel altogether. I mean, not only does my dog have more credibility than him when it comes to draft analysis, but Millen can't even manage not to screw up ESPN's draft coverage because he felt the need to call Jaws a "Polack" on national TV.
Anyways, like I was saying, I'd make sure there was no more Millen and no more Berman. Next I would let Kiper and McShay know that they can leave their arguments at home. Sure, you could argue battles like that draw in ratings, but how many people tune in just to see that? I doubt it's very many, and I imagine the vast majority of the audience would rather listen to what the analysts have to say about their team's newest draft pick than listen to an argument about how Kiper is wrong and McShay is right or whatever.
The other thing I'd do is downsize the amount of people appearing during ESPN's coverage. One former player is fine to give analysis from that perspective, and including a former coach like Jon Gruden is great because his analysis is always interesting. Aside from that include a Mel Kiper or Todd McShay and then make sure to have Adam Schefter ready to go for the latest breaking news or on the first day, to alert us of the pick a few minutes before it is announced since he was on Twitter doing that anyways.
With the NFL Draft likely moving to primetime for good based on how successful it was this year, ESPN needs to work to improve its coverage. They're going to dominate the ratings no matter what just because ESPN is more readily available than NFL Network, but I think the hardcore fans would appreciate an improvement in coverage. I could see casual fans tuning in just for Chris Berman and the other characters who chime in with their views, but then again, I could see a lot of more-than-casual fans opting for NFL Network if that's available to them. After all, why would I want to listen to Berman and a couple others who haven't said anything about the draft since the year before when people like Rich Eisen, Marshall Faulk, Mike Mayock, etc. have been covering all of the events leading up to the draft? Their knowledge is simply greater and it helps that they aren't extremely annoying like many of the personalities ESPN uses for their first couple days of the draft. ESPN certainly has the talent available to put together an exceptional broadcast, but in the future they ought to actually put it to good use instead of keeping people like Berman around. He is way past his prime, and so is ESPN when it comes to covering the draft.
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I cant remember the last time I have watched ESPN...in general...
I get my sports info from other places. I mean they had Millen on during their draft show.
if the shoe fits...get another one just like it - George Carlin
+1 and I don't miss it.
With team specific blogs and such, there is no need too. Unless you like to sit through 25 minutes worth of Boston/NY/LA sports news and then 5 mins for the rest of the country.
I feel websites like this honestly have a better opnion to what is truely going on with the teams.
… and if you need a good laugh there is always deadspin.
by Slum Village Allstar on Apr 27, 2010 12:17 PM EDT up reply actions
+ 2 I don't even go to their site anymore due to all the "Insider" articles.
And an additional “No Thanks” to Steve Young. He was very obnoxious. Gruden is over the top positive about everybody and everything, but I can take that more easily than Young’s antics.
I watched the first hour on ESPN, then the rest on the NFL.com.
I agree
with your opinion of NFL network’s coverage. I have nothing to say about ESPN’s coverage because I didn’t bother watching it. I already knew that Berman is just an over-hyped color commentator and Kiper is just flat out annoying. As for Millen, what more can we Lions fans say about that douche without being overly repetitive. Eisen has always been smooth in front of the camera and the NFL network just flat out put a better team together. Based on what I just read about ESPN’s coverage, it seems that even the FOX pregame team would have done a better job. Anyway, all I have to say is that the NFL networks promotional tagline is dead on. If you want the NFL, go to the NFL.
+1,000,000,000
Even BEFORE the NFL Network, I watched espeeeeeN and found Chris Berman very tiring and trying to hard not to be boring. It didn’t work. That pork roast has been cooked too long, and the gravy dried up.
Wrong
The worst part about ESPN’s draft coverage was not Berman, or Kiper and McShay feuding. It was Steve Young being on the set. He would ramble on and on for what felt like an eternity, and never make a valid point or come to a conclusion. And he would start arguments just to talk over the other people on set. If ESPN would get rid of him, then it would be a much smoother broadcast with Berman, Jackson, Gruden, and Kiper. And then maybe have McShay and Schefter in studio for other analysis.
Be Reliable
Wow, really?
I think Steve Young is the best thing going for ESPN, and him and Jon Gruden were the only reason I flipped from NFLN. I haven’t heard anyone say they like Mel Kiper, so I just want to know, who does this guy have dirt on to still have employment with ESPN. And like Sean mentioned, NFL Live crew without Kiper is much better then the crew they had going. When Todd McShay doesent have to argue, I like listening to him.
Young was flat awful
Everytime a discussion would get going, he would butt in, and ramble on and on. It was awful, honestly, on more than one occasion I found myself talking out loud to my TV telling him to shut up. And as for Gruden, it wasn’t obvious at all that he wants to get back into coaching, he didn’t criticize one pick on the first two days; he needs to be honest and question some of these picks. Other than that, he was solid. But Young was terrible, who knew he had concussions with all of his mindless, pointless rambling.
Be Reliable
+10000000
Steve Young was absolutely brutal on ESPN’s draft coverage this year. He completely dominated the conversation. I made multiple comments during our draft threads about how much he was annoying me.
This was the first year I watched NFL network and I really enjoyed it. Definitely going to watch them in the future. The team ESPN used on Saturday was pretty good though. It won’t happen but I’d make Wingo, Kiper, McShay and Jaws the set for the prime time slots next year.
+1000
What’s interesting as well is that with all the audio/visual screwups from ESPN’s production crew, commentators were often still mic’d and speaking when they thought they were off camera. On multiple occasions Steve Young could be heard asking asinine questions to Mel Kiper, with Kiper mumbling back as if he was annoyingly responding to a curious child. At one point I heard him ask Kiper what position Dan Williams played. I loved his game on the field but his moronic banter and obvious lack of preparation did little to add to ESPN’s humorously lackluster coverage.
by GhostofBarry on Apr 27, 2010 3:25 PM EDT up reply actions
Does anyone think Steve Young looks like Dennis from it's Always Sunny?
by Slum Village Allstar on Apr 27, 2010 12:27 PM EDT up reply actions
ahahahahahahahahahahahahahaha...
best show ever.
by lions_sucker on Apr 27, 2010 2:47 PM EDT up reply actions
i watched the ESPN coverage because I have basic cable
However, my biggest problem was the fact that they had cameras set up so that we could see who was on the phone and who was going to be picked next, in turn. I didn’t like that. I like the idea of seeing the players, sure, but the suspense when the commissioner gets up there and who’s name he is going to call is always a blast. Showing the players on the phone, and knowing who the teams were going to pick kind of rid the draft of the suspense that I craved.
Of course, no one had the cameras on the Jaguars pick, Alulua (sp) or anything, so we were all surprised, but you know.
Also, the dumb red carpet thing at the beginning. This is the draft, not the Oscars. Keep that shit out.
Just my opinions. As for ESPN coverage, yeah it sucked, but I don’t know any better because I didn’t have the Network. =\
"Football isn't a contact sport, it's a collision sport. Dancing is a contact sport."
--Duffy Daugherty
by GhostManOnThird on Apr 27, 2010 12:02 PM EDT reply actions 1 recs
+ 10 BILLION on the showing of who is getting picked early.
The networks show it about ten seconds before the Commish says it, so really, what’s the point? The tweeting and spying on the players also help to ruin the suspense, but it will be impossible to stop them from doing that…….and frankly it is “newsworthy” to some extent.
I wish the NFL would just not let them know until the Commish spits it out.
+1000000
Completely agree
"Zack Follett: he will hurt your mind." - Pride Leader, Sean Yuille, wielder of the Ban Hammer.
2010 Wests Tigers : Current record - 4-2 : Current Position - 7th : Last game - Defeated by Canterbury Bulldogs 24 - 4
by Hyperion Ecta on Apr 27, 2010 6:44 PM EDT up reply actions
I agree with your take .. I do not get NFL network and so had to watch ESPN … Berman is always talking about unrelated stuff and Young was good at stuff that he actually get to in his long .. lost daze .. The points he finished conveying in unending sentences were good … like abt Cleveland or Kansas City drafting/not drafting Clausen.
Kiper’s arguments bug me .. It was ok few years back .. but its getting irritating. He looks and acts like he has himself given birth to the whole draft class :)) …
ESPN needs to REPORT and analyze picks .. and that too of all teams .. not just the popular ones … Draft is something that should receive equal coverage for ALL teams.
Since I ditched dish and only have basic (HD) cable..
I don’t have ESPN or NFL…
BUT, I was able to get live coverage from both. I too liked the NFL.com version of the draft. It seemed to switch from what people were seeing on the network, to the ‘.com’ crew. which was a nice break.
Overall, I just think that Bermann is getting old and tired… along with a “this is my show” attitude. In the situation you described, I can picture Rich Eisen simply saying “Let’s pan out and get a shot of the veterans” rather than attempting an angry finger motion.
The good news is, ESPN is feeling the pressure of CBS renewing the Tourney and NFL network blowing them away on coverage of the draft for sure… which should lead to better programing in the future.
Personally, I was pissed when ESPN took over MNF. I haven’t been impressed.
yes, i can't believe the 4 commentator thing. it's just too much!
"Football isn't a contact sport, it's a collision sport. Dancing is a contact sport."
--Duffy Daugherty
by GhostManOnThird on Apr 27, 2010 12:33 PM EDT up reply actions
Pride of Detroit rules !
Lucky me, I felt fortunate to be able to see those first two picks last Thursday night on ESPN. Having spent fours days in the hospital from blood poisoning, I was being processed out for release and saw the start of the draft. Once home, not being The Bank of America, I was stuck with my " bundle " – cable and internet. I’m such a dinosauer. As the week end wore on and the hype died, I just followed THE P.O.D. for results. Just as fast and more detailed, thanks to our " cast of thousands ". Good job production staff, you all shined !
" I must be crazy to be in a loony bin like this. " " What are you doin' here? You oughta be out in a convertible bird-doggin' chicks and bangin' beaver. " " Medication time. Medication time. " ( One Flew Over the Cuckoo's Nest - 1975 )
Agreed
I’ve been saying the exact same thing, though not as detailed as you, for the last few years and this year I moved exclusively to NFL Network. The only times I checked in to ESPN, they were at commercial. I think you’re last paragrah about casual coverage vs indepth on nflnetwork sums it up. ESPN usually has a lot of fluff pieces about players lives, home towns, struggles…… While that’s great, I really don’t care. I want to know what they can do on the field….
I disliked
The 3 day/primetime format. There was something about the draft being a Saturday and Sunday afternoon thing. Not to mention I enjoyed the urgency behind each pick, this year’s draft has somewhat lost its luster.
I really didn't mind ESPN
Since I was getting faster draft picks by our brothers here who happened to be twittering anyhow. This was my first draft with the POD nation (my virginity is gone) and I had a ton of fun with all my brothers here. I kind of didn’t like when Steve Young was on the TV set for the reasons stated above, just kept rambling on and on and on, He remends me of another former 49’r that use to be on TV and was great as a coach, but absolutely was the worst guy on TV doing games and that was Bill Walsh, talk about snoozer. What ESPN needs to do is bring in the FOX pre-game team and let Howie/Terry/Strahan and Johson suit up in wrestling trunks and have at it. A celebrity death match during the draft,without the clay animations.That would bring up some ratings. I still love JAWS on ESPN and how come Sean Salsberry and the human PEZZ dispencer (Clayton) are not allowed on the draft coverage. Where has Sean Salz even disappeared to?
How many lumps you want Doc?
Salisbury was fired awhile ago
he kept showing his junk to female co-workers
As for the draft threads i was lmfao the whole time. All you guys are hilarious and I had a blast!
Life is a waste of time and time is a waste of life... so lets get wasted all the time and have the time of our lives!
Didn't have ESPN on for one single second of the draft... and didn't miss a thing!
NFL Network is superior is so many ways, I’ll never go back to ESPN for the draft. In fact, since the NFL is really the only sport I follow religiously anymore, my TV rarely has a reason to go to ESPN. Great analysis, Sean… I agree wholeheartedly.
only basic cable
my biggest compliant was that they could not get the information right. on friday night on ESPN the trades were not either posted “We don’t know what the trade is but here is who they drafted” The best reason for POD is that the info is right. ESPN first reported that we traded our 2nd round 4th round and seventh round for minn’s 1st round. We got Mayhewed by minny. I saw the right trade later when I looked at POD.
can't football season start already
4… months… left… plus a week i think
Can you imagine
If NFL Network could somehow broadcast regionally, even if only for a certain number of hours per day? I would totally pay for a Detroit Lions network that has interviews and commentary and news on every little detail of the Lions.
Draft coverage specifically for your own team with interviews and press conferences and also let’s you know what division rivals are doing.
NFL replays that fill space now on NFL network would all be Lions games from the past.
The studio show would be Killer and Dan Miller or whatever…local people doing a Lions show every day.
They have a Fox Sports Detroit channel, so why not NFL Network Detroit?
Back to topic, I saw 20 seconds or so of ESPN but otherwise it was NFLN all the way. I don’t like the NFLN studio show during the draft, but the onsite draft table at Radio City was fantastic….except they show the “on the phone cam” that I hated like everyone else cuz it ruins the drama at the podium.
by HoorayForEverything on Apr 27, 2010 4:11 PM EDT reply actions
Complete agreement!
I’m a big fan of the NFL Network, starting with the 2010 Combine. I think Mike Mayock is a true professional because it’s very obvious he has a true passion for the game. He was also a former player, so I respect his opinions more than any other analyst. He’s always prepared and offers great insight to so many players….HATS OFF TO YOU MIKE…YOU’RE THE BEST!! When the draft started Thursday night, I was flipping back and forth from the NFL channel to ESPN…that lasted about 5 minutes. I realized immediately that the crew at ESPN started getting on my nerves. For those of you who don’t get this channel, I strongly recommend signing up..
Mike and Mike
Is the only thing ESPN related I watch anymore. MLBtv reports about every team where as ESPN only reports about NY/Boston/Philles. NFL goes in-depth about every team where as ESPN doesnt. ESPN actually let everyone know the Yankees had the day off yesterday but they start a series today against Baltimore, and then quickly ran through the rest of the scores from yesterday.
I had to watch ESPN
My satellite provider doesn’t have NFL Network (I’d kill for it mind you…). So, I was stuck watching the first two days on ESPN. It was purely out of necessity, since I wasn’t all that impressed with the coverage. What annoyed me a lot as well was missing picks. For example, I missed the announcement of the Amari Spievey pick because they were talking to Pete Carroll. I’m all for interviews and stuff, but the whole reason we watch is to see the draft picks get announced. Missing it was disappointing.
"Zack Follett: he will hurt your mind." - Pride Leader, Sean Yuille, wielder of the Ban Hammer.
2010 Wests Tigers : Current record - 4-2 : Current Position - 7th : Last game - Defeated by Canterbury Bulldogs 24 - 4
I too was forced to watch that ESPN Garbage
Steve Young was almost as aggravating as Emmitt Smith, who is God awful to listen to. Jon Gruden, while funny, should be covering the draft from HBO or Showtime, since he obviously wasn’t meant for Live National TV.
It was particularly aggravating when we had to listen to them make erroneous predictions, like when the Eagles traded up, after that, it was 5-10 mins of Kiper declaring how good of a pick Earl Thomas is for them.
too much interrupting
the guys on ESPN kept on interrupting each other constantly and trying to yell their points over each other, no one listening…..I couldn’t stand it. Gruden even grabbed Steve Young’s arm at one point to force him to quit talking so he could talk………like a bunch of little kids at a day care, pretty pathetic. I agree, NFL Network was the place to be. But they did the same thing w/ showing people on the phone before the picks were made too, so they both were guilty of that
I agree with everything you said Sean and most of what all the rest of you said.
Sometime during last season we switched from Comcast to AT&T Uverse. We havwe the middle package and their internet is not as good as Comcast but its still plenty good enough to game with. The real gem of the switch over other than the free DVR which rocks is the NFL Network being in the package. I have not watched ESPN for years because I found guys like Berman to be more interested showmanship than the sports they cover. ESPN just annoys the hell out of me.
The NFL Network is just a class act and wins hands down. It is clear how much better of a product you get when you specialize instead of trying to be a jack of all trades. I have a raging clue for Mike Mayock, he is one of the best draft nicks around along with some of the internet podcasters and draft sites.
If Comcast wants to compete with AT&T they better get some DVR action in their basic cable package, and they better get a decently priced sports fan package of channels. I get so many channels on AT&T for less money than Comcast cost it is not even funny and I get a lot more HD for the price range I am in than Comcast ever gave me too. I was a Comcast customer for years and think that they just got lazy and fat because they had no competition in our area. Sorry Comcast you rock for sponsoring the site but if anyone from your company reads this you need to take the criticism to heart and step your game up. As a consumer I have no loyalty to one company over another I just go with whatever one provides a better service based on the value of the price.
As for people that cannot get NFL Network just find an internet feed, it is about 30 seconds behind the actual TV coverage but it is well worth the delay to get better coverage.

















