What do you call it? Like the West Coast Offense, how can it be classified?

I know what I'm seeing, and to me it looks like some sort of cutting edge, multidimensional hybrid thing that can't be classified as a power running game type offense, even though that's a component of it, or a 2 T.E. or 4 wide out run and shoot type of thing.

You never know what's coming out of what set. Does any other team run this type of offense, or are the Lions finally doing something that 80% of the league tried 5 years earlier and discarded 3 years a go?

Now to me it looks like something roughly Indy and the the Patriots run. Of course correct me if I'm wrong. Call me stupid for not knowing,  but having the same coordinator and system in place for a 2nd year is going to be hugh for this whole offense this year and I want to understand what I'm witnessing.