Detroit Wins The Super Bowl ... Commercials
by Sean Yuille on Feb 6, 2011 10:58 PM EST
in Detroit Lions News
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PrintThere were a few decent Super Bowl commercials during the first few quarters of the game, but nothing really stood out. Some commercials tried too hard to be funny and flopped big time, and even the ones that drew a laugh weren't all that memorable. It actually wasn't until the third quarter that the best commercial hit the airwaves, and it didn't need to use humor to stand out.
The commercial I'm referring to is Chrysler's advertisement featuring Eminem. One purpose of the ad was to draw attention to the Chrysler 200, but the overall theme was to show the world what Detroit is all about, and boy did it ever. The commercial was extremely well done, and at the end of it I was just like, "Damn." It was that good, and to me it was by far the best commercial that aired during the 2011 Super Bowl. Obviously I'm biased, but check it out for yourself:
Chrysler titled this ad "Imported From Detroit," but I think a more accurate title would have been "Detroit ... Fuck Yeah." It was that awesome.
UPDATE: In case you were wondering, the Lions were represented in the NFL's "American Family" commercial. You have to look closely to find the Lions reference, but it's there.
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Not a Chrysler guy or a eminem fan
but this ad may have been my highlight of the night
"Show me someone with an offseason and I'll show you someone in last place"- Ndamukong Suh ( All Pro, Pro Bowl, Pepsi Rookie of the year, AP defensive rookie of the year, Sporting news rookie of the year,)
yeah
I grew up in Michigan, now live in California. This is thy I still call my self a Detroiter, cause nothing compares…bravo.
Grew up in Detroit too, now in LA, people out here love to rip on the Detroit, but none of them understand the city.
One of the best lines was the one that said something like, “and written by people who have never even been to the city.” That’ one of the things that piss me off the most about people to love to tell me about Detroit.
I'm sorry...
Born & raised, folks moved us out 2 AZ in 1990. I did the Cali thing 4 a few years, E San Diego (El Cajon & I though D-town was a jacked up place 2 live) Cali truely sux & would never there again. Instead moved back 2 MI, the U.P., & unfortunately like 3 hours from G.B., so now i GET 2 hear it from the hordes of Packers fans up here. Though, we beat them, @ least once this year, so hopefully it means their on the right track.
This was the best.
That Darth Vader kid commercial was cool but this was the best. It shows that commercials don’t have to be funny to be awesome.
I liked....
The coke commercial between the two guards. Wasn’t funny in a traditional sense, but I felt it advertised really well.
Love IT!
"Lemme Tell you why I have confidence in the long term future of this team... It's #9, That's why I have confidence in the long term future of this Team." - Jim Schwartz
I loved it wasn't just selling Chrylser is was selling DETROIT
..What does a city that’s been to hell and back know about the finer things in life?…More than most!
This is the Motor City and this is what we DO
"Show me someone with an offseason and I'll show you someone in last place"- Ndamukong Suh ( All Pro, Pro Bowl, Pepsi Rookie of the year, AP defensive rookie of the year, Sporting news rookie of the year,)
by The Profiler on Feb 6, 2011 11:42 PM EST up reply actions
I thought the way it was shot was Masterful. It was like a Mini Movie.
and a 2 minute ad during the SuperBowl, at $3 Mill for 30 seconds is Impressive.
"Lemme Tell you why I have confidence in the long term future of this team... It's #9, That's why I have confidence in the long term future of this Team." - Jim Schwartz
Def
I watched a few times onlie and it still just grabs you…WOW they got it perfect. Detroit needs things like that the country has the preception it is nothing but a crime riddled hole in the wall…The city is hardworking has Heart and Pride and this commerical brought that out I think. Like you said it was shot very perfesional some movies aren’t done with that quality.
"Show me someone with an offseason and I'll show you someone in last place"- Ndamukong Suh ( All Pro, Pro Bowl, Pepsi Rookie of the year, AP defensive rookie of the year, Sporting news rookie of the year,)
by The Profiler on Feb 6, 2011 11:53 PM EST up reply actions
From an imported Lions fan
I’m an imported Lions fan with no connection to the city of Detroit, and who’s never even been in the state of Michigan… and that was easily the best commercial of the night. They could just as easily named it “America(n cars)… Fuck Yeah!”
It was a great commercial
Also the Vadar/kid one, the Thor and CAPTIAN AMERICA traliors were great … the rest were so bad I honestly can’t remember any … which is sad. Oh I do remmember something about dry heves and Joan Rivers but the medication has taken care of much of that.
I had 4 favs
not in any order
1 the import from Detroit
2 the vader kid
3 the coke w/ the 2 border patrol gaurds
4 The Snickers 1 where Rosanne gets hit with a log
Lions fan for life!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Here's me looking into the future at the Lions going to the Play-offs by 2011 and going to the Super Bowl in 2012!!!
I drink a lot of "spiked" blue kool-aid... Having no problem sharing cuz it sure is good!!!!
how about the budweiser commercial
where product placement got them free stuff…that was hilarious
Life is being on the wire, everything else is just waiting.
Hands down the best of SBXLV.
Not too often we get to swell with pride when our city is spotlighted on national TV. I kind of wish one of the other Big Three had done it, but that’s okay because it wasn’t even really about Chrysler. It was about Detroit.
I know right?
I thought it was awesome that it didn’t try to make some stupid joke or funny or humorous one-liner or elaborate, drawn-out attempt at comedy but a real, honest to goodness appeal to the people of America about a city beaten up by the media. And it came together brilliantly. It showed that humor isn’t the only essence of quality and I really appreciate that.
"It's the hottest fires that make the hardest steel."
That was awesome from start to finish.
"You make a fanpost to give Mi**en credit? Why not just kick us all in the crotch and say good day sir"-Profiler
2010 Fantay Football Champion of yahoo 20 team Pride of Detroit Fantasy league with a record of 16-0!! Thank you Arian Foster.
by Enforcer on Feb 7, 2011 6:06 AM EST via mobile reply actions
That's a perfect line for the Lions
What team in NFL history has been through more than the Lions? OwenXVI, Mi**en, players dying on the field, 50 yr curses, stars retiring on the eve of training camp. All of these are fires that forge the steel resolve of the Detroit Lions. As fans, as players, as an organization, as a state. The trials that we’ve been through have been preparing us for the run to a championship. With a few pieces in place, the Lions are in position to claim their crown as kings of the NFL jungle. With a few more pieces, the state of Michigan can once again be a contender on the world economy. Forging takes time, pressure, and heat. The heat comes from the passion within all of us. Pressure is the desire to achieve greatness. Time is the ONLY element of the equation we cannot control.
I think that the Chrysler commercial did more to brand itself to Detroit than sell cars. Because of the commercial however, I would be proud to own a Detroit Import.
Owen XVI. LMAO!
"You make a fanpost to give Mi**en credit? Why not just kick us all in the crotch and say good day sir"-Profiler
2010 Fantay Football Champion of yahoo 20 team Pride of Detroit Fantasy league with a record of 16-0!! Thank you Arian Foster.
by Enforcer on Feb 7, 2011 10:08 AM EST via mobile up reply actions
that one took me a second
but yeah, good one
by RobertPorcher on Feb 7, 2011 4:18 PM EST up reply actions
Imported from Detroit
Absolute classic… I have no ties to Michigan but that made the area seem pretty damn bad ass.
On a side note I thought it was interesting how BMW tried to tie their X3 to American production. I wonder if they knew the ad was coming..
"My Mama once told me don't argue with fools, cause people from a distance can't tell who is who" - Jay Z
This commercial brought out the Michigan heart in me.
"I have a lot of work to do. We won six games. I don't care where you've come from, six games is six games and we've got to win more than that."
—GM Martin Mayhew
Great commercial...
really drowned out the Chrylser brand….lol…. (no offense to fans of dodge or chrysler…LOL)
What do you mean by "drowned out"?
That goddamn Okra and beans got you Oprah in jeans. Seems to me a little lean cuisine, wouldn't hurt much- Agh don't touch! -Obie Trice
My take on that comment is
That it drowned out the brand in that if they didn’t tell you it was a Chrysler commercial you would think it was for the city of Detroit. The car was only in about half of it and the only mention of Chrysler was at the end just before it says “Imported from Detroit”.
"You make a fanpost to give Mi**en credit? Why not just kick us all in the crotch and say good day sir"-Profiler
2010 Fantay Football Champion of yahoo 20 team Pride of Detroit Fantasy league with a record of 16-0!! Thank you Arian Foster.
by Enforcer on Feb 7, 2011 10:22 AM EST via mobile up reply actions
Ah, I see.
That goddamn Okra and beans got you Oprah in jeans. Seems to me a little lean cuisine, wouldn't hurt much- Agh don't touch! -Obie Trice
It was a rip on Chrysler...
Love the looks, not a fan of the overall product.
Great Commercial though.
That works too.
But they did a great job to not make it all about Chrysler.
"You make a fanpost to give Mi**en credit? Why not just kick us all in the crotch and say good day sir"-Profiler
2010 Fantay Football Champion of yahoo 20 team Pride of Detroit Fantasy league with a record of 16-0!! Thank you Arian Foster.
by Enforcer on Feb 7, 2011 11:44 AM EST via mobile up reply actions
chrysler is doodoo
but that commercial was great for det. that city is lucky eminem still talks about it
"War Memorial Stadium looks as if whatever war it was a memorial to had been fought within its confines."-Brock Yates
Eminem is from Detroit
and if you’re from Detroit, you fucking love Detroit and will never turn your back on it. The city of Detroit shapes it’s people in a way that most cities can’t and the ties to it by the people that are from there are greater than most cities. The people who leave Detroit and bitch about the city are pussies that couldn’t handle living in a tough city that requires a lot out of you. Eminem will never stop talking about Detroit because it’s as much a part of him as his own daughter.
To be fair.
Eminem wasn’t born in Michigan, and never actually lived in Detroit. He didn’t even move here until he was almost a teenager.
actually
he lived in warren when he first came to mich. suburb of the D.
Yeah.
That’s not Detroit. That’s why I said, “never actually,” emphasis on the actually. Because, he didn’t ACTUALLY live in Detroit.
Loved it
I’m glad to see Detroit be represented in a positive way on a national scale.
USE THE SCHWARTZ!!!
by Twon82 on Feb 7, 2011 11:20 AM EST via mobile reply actions
So at the end when he goes into the Fox and leaves the car outside
I really thought they should have ended it with someone stealing the car he left running.
Also, the NFL family one: what? They never saw Home Improvement? You wouldn’t have even needed to do some lame photoshop to get a Lions pic. And Tool Time was like hte #1 show for a couple years.
At least they didn’t shop us onto ALF. I think Godell needs to do a public apology to the Jags.
as soon as i got what the commercial was
i was saying “home improvement, home improvement, home improvement”… but no, we get a simpsons character while the jets get at least three different slots.
yeah buddy!
Anything with "Lose Yourself" playing in the background is a good ad
House of Spears | Just Another Detroit Lions Blog |
ya as soon
as i saw the shadow of the figure driving i knew it was eminem. and then the instrumental of lose yourself hit and i was like oh….shit. instant and persistent chills during and after it aired. this was def my fav commercial by far. the one he did with the tea was pretty sweet too. there were also a few funny doritos ones but that’s about it imo.
i would have enunciated the THIS is who you are and THIS is what WE do part at the end though.
ahem
THIS is the MOTOR city. And THIS….is what WE do.
Anyone know who the football team running in this commercial is.
all I can make out is “-——- ACES Football”.
"Lemme Tell you why I have confidence in the long term future of this team... It's #9, That's why I have confidence in the long term future of this Team." - Jim Schwartz
From the tougher parts of Los Angeles (which might compare favorably, I have no way of telling),
I have to say that commercial was the best of the night and, if extended to represent the United States right now, would fit well. We’re in dark times but we will never lose our pride and our fight in our home. I know the focus is on Detroit, as it should be, but know that others around the country that live in rough spots can identify as well.
God bless next season guys. Let’s make it a Rams/Lions NFC Championship game!
"I was just letting the shots fly. You know, I don't leave any bullets in the chamber."
"Everything negative- pressure, challenges- is all an opportunity for me to rise."
-Kobe Bryant
Chris Mortensen: "You know it's the 'Show-Me' State right Sam?"
"Pshh, 'Show Me.' (smirking) Yeah, I've heard that."
-Sam Bradford
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