Your only other option is to switch to DirecTV…for someone content with Comcast (do these people actually exist?), it probably makes more sense than switching to DirecTV. Even moreso if they can’t have a dish on their domicile.

DirecTV customers already pay $340 so the value proposition isn’t that significant…essentially an extra $50 to keep your current cable provider and get NFL Sunday Ticket. Had I not switched to DirecTV last year, I’d consider doing this…although I’d much prefer it on my 360 than on my PS3. I despise the UI on PS3.