Now I am here to complain about Tom Lewand said in an interview this week at the NFL owners meeting but he said something that made me go HUH. He mentioned that the salary cap will not be jumping a lot in 2014 as most fans have speculated. Now that gives me some worry as the Lions have essentially moved a lot of contracts to 2014. Now I had been doing proposed salary caps for a couple of years here on PoD. I hate to see my work for nothing but I think I can shed some light on the reasoning I think he is wrong. In 1998 the NFL started a new TV contract period. This was the first one on Wiki's site that I can compare to a previous year. In 1997 the cap was 41.5 million in 1998 with the new TV deal the cap was 52.4 million. Go forward to the next deal in 2006 and the cap in 2005 was 85.5 million and in 2007 the cap with the new deal was 102 million.
Now I know there is some reports that the NFL broadcasters are losing money on these deals as they can not find ad revenue to match but lets take a peak at how much ad revenue has to be to cover these broadcasts. During the course of the season the broadcasters have roughly 1,276 minutes of commercials from Week 1 to the Conference playoff game. Now that means each year to break even without the Super Bowl ads they need to have each minute of commercial time equal 860,000 dollars.
If the NFL allowed the broadcasters to slowly raise the rates IE instead of 1 billion per year but rather start at say 800 million then go up to 1.2 billion at the end of the contract I could see that as a potential issue for the Lions. But then again every team is going to be hurting then. The only saving grace I see is the Nike uniforms take off and can create enough money for the NFL to raise the cap enough to keep up with our contracts. Its an interesting read nonetheless.