clock menu more-arrow no yes mobile

Filed under:

Super Bowl Commercials 2012: Detroit Gets Love From Clint Eastwood, Chrysler

Last year, the best Super Bowl commercial for many people was Chrysler's spot about the Chrysler 200 and the city of Detroit. It featured Eminem and focused on the resilience of the city of Detroit. It introduced the "Imported From Detroit" tagline, as well as the following line: "This is the Motor City, and this is what we do."

During the first half of the Super Bowl, I was wondering how Chrysler planned to follow up last year's ad. I didn't think it could be topped, but I was still curious to see what Chrysler had put together. During halftime, this commercial was unveiled:

Once again, Chrysler went with the Detroit fighting back angle, and this time Clint Eastwood was used in the commercial. Personally, I think Chrysler hit the ball out of the park for the second year in a row. Some commercials go for making people laugh, and others try to catch people's attention with CGI, but Chrysler went with one with a powerful message, and I applaud them for it. Great work once again.