It’s Super Bowl week, but that didn’t stop the Detroit Lions' graphic design department from drumming up a little news for the team. Without any sort of announcement, the Lions debuted a brand new team font, while making a small, but significant change to their logo on the team’s official website (as first noticed by DetroitJockCity.com) Check it out:
The font is a completely different look, going for more of a retro look to it, but the logo change is just a subtle color swap. Do you see it? Here’s a closer look:
Notice something different about logo on @Lions website? @DetroitJockCity pic.twitter.com/BBRvK3QIO3— Matt Pelc (@mpelc) February 1, 2017
If you don’t see it, the border of the logo is now grey instead of black. The black in the logo had always been a sticking point with some fans, as it is not an official color of the Lions and always seems to drum up memories of the predominantly black jerseys from the Matt Millen era.
Here is a look at both the logo and font change, side-by-side:
The font change is pretty drastic, while the softening of the logo is small, but noticeable.
What are your thoughts on the changes? Love it? Hate it? Don’t care?
UPDATE: As pointed out by Justin Rogers, the Lions already have new gear for sale with the updated font and logo. These changes appear to be here to stay.
UPDATE #2: The Lions announced they will have a new uniform that will be unveiled on April 13.