Rod Wood: Lions ticket prices won’t increase for 30,000 seats

Detroit Lions president Rod Wood spent a few minutes with the media after announcing the team’s planned renovations to “The New Ford Field.” One of the major talking points was about the slight increase in ticket prices in the face of renovations that will mostly affect those in premium sections.

Though the increase in ticket prices is relatively minor in comparison to the rest of the league, many fans aren’t very happy with another increase after three straight years of price inflation, including a huge 8.2 percent bump in 2014. In our poll from Monday, only 53 percent of fans were okay with the price hike.

However, Wood promised that many would not even be affected by an increase in prices. “We were very strategic this year in our pricing,” Wood said. “About 30,000 seats—almost 50 percent of the stadium—were the same or lower priced than they were last year.”

The overall increase, Wood said, comes mostly from premium and suite-level seats, which are all being completely renovated this offseason. Wood confirmed that the average ticket price would only go up less than three percent, as first reported by Detroit Jock City. Comparatively speaking, Lions ticket prices aren’t that high, a point Wood stressed wanting to prevent pricing Detroiters out of the market. “We’re still at the bottom half of the NFL,” Wood said.

The Lions are currently taking inquiries for season-ticket requests, but individual game tickets likely won’t go on sale until July.