It’s been a busy week for the Detroit Lions and their marketing department. First, the team leaked a new logo and font on their website. Hours later the Lions officially announced that there were new uniforms coming, and with a “... priority to emphasize our classic color combination of Honolulu blue and silver.”
Now it appears the Lions have sent a letter out to season ticket holders on even more changes coming this offseason:
Woooo new video boards! pic.twitter.com/OyfoeyMJiM— SandmanLions (@Sandman7773) February 2, 2017
To keep you from having to squint, here’s the important part:
Our plans for 2017 also include an approximately $100 million investment from the Ford Family into the stadium. You will be hearing about new videoboards, an all-new sound system and major renovations to several areas of Ford Field in the coming weeks. We’ll also be unveiling four new uniforms on April 13 and are eager to share them with you. Stay tuned.
The major new: new videoboards and the four new uniforms. The videoboards at Ford Field have essentially remained the same since the stadium opened up 15 years ago.
As for the new uniforms, one can assume that two of those are for a home and away set. As for the other two, team president Rod Wood has hinted at bringing back a throwback jersey. Last February, in a radio interview with the now defunct Detroit Sports 105.1, Wood said, “We do have the throwback uniforms under discussion.”
One other possibility is a new Color Rush jersey. For the 2016 season, the Lions debuted a black Color Rush jersey that was never worn during the season. Some thought they may wear it during the 2017 season, but on Wednesday the Lions said they were eliminating black from their brand identity. This suggests the Lions will never wear those black Color Rush jerseys and will instead have a brand new one for next season.
Say what you will about the product on the field, but Rod Wood and the Lions marketing department are certainly doing a diligent job at keeping the Lions fresh and up-to-date.