The Detroit Lions may be turning the proverbial corner as a competitive NFL team, but that hasn’t done much to improve the value of the franchise.
Forbes came out with their 2018 list of the 50 most valuable sports franchises this week, and the Lions were just one of three NFL teams that didn’t make the list. The Lions, valued at $1.7 billion, just missed the list, as the Browns came in at 50 valued at $1.95. The Bengals ($1.8 billion) and Bills ($1.6 billion) also missed the top 50 list. Topping all sports franchises was the Dallas Cowboys, who is estimated to be worth $4.8 billion.
This is nothing new for the Lions. Last year, the Lions ranked 31st and were valued at the exact same $1.7 billion figure. The Lions were a bottom-five team the year before that, too.
Of course, none of this is all that surprising considering Detroit’s lack of success. All of the teams near the bottom of the list are teams that have struggled for years. The Bengals haven’t won a playoff game since the 1990 season. The Bills just made the playoffs for the first time in 18 years. The Browns are... well, the Browns.
However, this can’t come as good news to president Rod Wood and owner Martha Ford. The franchise just footed the bill for $100 million worth of stadium renovations last offseason. But don’t feel too bad for the two. Martha Ford is estimated to be worth $1.5 billion, and the Lions, along with every other NFL franchise, pulled in $255 million of revenue last season, up 4.9 percent from the previous year.
The Lions may not be worth a lot comparatively speaking, but they’re still worth plenty.