Detroit Lions won’t raise ticket prices for second straight year

In the midst of the Detroit Lions’ huge decision to retain head coach Matt Patricia and general manager Bob Quinn, the team slipped another significant announcement in their 30-40 minute meeting with select reporters on Tuesday. Maybe as an effort to soothe the pain of their decision or maybe a reflection of the team’s performance—and subsequent small crowds at Ford Field—team president Rod Wood announced that ticket sales would not rise in 2020, and in some cases, prices will decrease.

“We really want our fans to continue to support the team,” Wood said, according to MLive. “And we want Ford Field to be full and be the home-field advantage that it can be.”

This is now the second year in which the average ticket price will likely stay the same or decrease. In 2019, the ticket price for season ticket holders decreased or stayed the same for 92 percent of members—the first time since Detroit’s five-year span (2014-2018) of increasing ticket prices.

In 2019, the Lions had the sixth-lowest ticket prices in the NFL on the secondary market, according to ticketIQ.

It’s a small olive branch to a frustrated community of fans that have had to endure the Lions’ 9-20-1 record since 2018, the fifth worst winning percentage in the NFL over that time. Ford Field itself has hosted just five of those wins.

According to Dan Miller, the voice of Detroit Lions radio, ownership is sending out a letter to current season ticket holders this week explaining their decision to retain the current regime and explain the ticket prices going into the 2020 season.